The Bright Path

I was hired as creative director in a cross-functional and multidisciplinary team, responsible for the rebranding of The Bright Path - a multinational organisation, dedicated wholly to consciousness and peace. 

I was responsible for leading the graphic design and associated technical aspects of the rebrand, including the development of a new visual identity for all digital and print needs of the organisation, and I played a significant role in the research, strategy development and repositioning the brand was to take. 

We worked in a highly agile and efficient scrum team, collaborating across continents and time zones on what was a complex project with many unique and sensitive needs. Our brief? To bring back the magic!